Avenues, a parent company of the largest payment gateway solution provider CCAvenue.com, in joint collaboration with Infibeam, a parent company of the largest ecommerce platform Build-a-Bazaar, announces the launch of Dhamaal (www.dhamaal.com).
Dhamaal is a marketing, distribution and communication marketplace that
caters to the Indian Merchants who are today looking for more efficient
models of customer acquisition and revenue generation.
Traditionally, most merchants spend a large proportion of their
resources in online marketing including search engine key words and
display networks. Dhamaal will provide a cost efficient channel for
customer acquisition to all these merchants. It is a medium for
merchants to market and sell their products to millions of Indians who
have the ability and desire to shop online.
CCAvenue powers 85% of the India’s merchant websites payment processing
with complete KYC and legal agreements in place. Commenting on the
launch of Dhamaal, Vishwas Patel, CEO-Avenues, said, "We will
succeed because we are playing on our strengths. We have the best
merchants, the best backend payment solutions, an astounding display
inventory base of over 1.5 crore products, over 300 sellers committed to
come on board (which will grow to a few thousand sellers within the
first six months), a unique marketing model that works on a win-win
basis, access to lakhs of bank customers with the ability to pay online
and the most important ingredient…conviction that we will bring more
sales to merchants on Dhamaal.com".
Furthermore, he added, "Infibeam has the most robust build-a-bazaar
technology solution platform that exists today to scale up any business
challenges and opportunities. We know the market well, we know the
business well and we know the participating stakeholders well. That puts
us in a clearly advantageous position in the Indian market."
Vishal Mehta, CEO- Infibeam, added, "Dhamaal.com is a unique
marketplace built on our state-of-art enterprise technology platform
BuildaBazaar. Merchants that get approved to list products on Dhamaal
can use self-service management tools to manage their products and
fulfill orders. Sellers and buyers can commerce seamlessly over
Dhamaal.com and we are confident that highly scalable platform will
provide opportunities to millions of Indian merchants to market and
distribute their products online in a highly efficient manner."
Dhamaal is an asset light marketplace. Dhamaal merchants will stock
inventory and manage fulfillment and logistics while, customer
experience is guaranteed by the marketplace. CCAvenue has partnered with
over 50 Indian banks that have millions of customers. Dhamaal will
offer co-branded marketplace to banks and their customers to transact
online.
About Avenues:
Incorporated in the year 2001, Avenues is the parent company of
CCAvenue.com and is a zero-debt company that has been profitable from
its inception. Avenues are headquartered in Mumbai, India and have
regional offices in Delhi and Bangalore. Avenues have developed several
innovative, cutting-edge ASP hosted solutions that are used by thousands
of eMerchants globally.
Avenues have three Business Units namely: Avenues Commercial Services,
Avenues Travel Industry Services and Avenues Community Related Services.
About Buildabazaar.com:
Infibeam.com is one of the largest online retailers and a premier
technology provider in rapidly expanding markets of online retail,
digital downloads, ticketing and reservation services in India.
Infibeam’s technology platform Buildabazaar is the largest ecommerce
platform powering more than 15000 online shopping websites in India. For
more information, log onto www.buildabazaar.com
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